What is Q10?

Coenzyme Q10 has bought exciting innovation to anti-wrinkle skin care, with intensive research carried out to determine its skin benefits.

Coenzyme Q10: The facts

Discover what Q10 is and how NIVEA Q10 benefits the skin and how an anti-wrinkle formula with CoQ10 could help you maintain a more youthful complexion. 

Q10 Plus – the product of more than 20 years of research

Beiersdorf have invested more than 20 years of intensive research into Coenzyme Q10, how it works and the benefits for skin care. This has made it possible to create an anti-wrinkle face care range that combats the ageing process naturally.

What is Q10?


Q10 is a coenzyme found naturally in all body cells. It's vital for energy production to fulfil the skin's basic functions such as regeneration and repair. As our skin is the outermost layer of the body, it is constantly exposed to various external factors, including oxidative stress caused by the sun's UV rays. Plus, internal processes can cause the release of free radicals which cause further damage. So what is coenzyme Q10's role? Coenzyme Q10, or CoQ10, is released as an antioxidant to combat this oxidative stress, which is why it is so essential for smooth, healthy-looking skin.

As we age, the levels of natural coenzyme Q10 in our skin decrease. Due to the fact that it is such a vital antioxidant and crucial for the energy production process, a reduction in Q10 makes the skin more prone to increased stress and damage. This makes it more susceptible to fine lines and wrinkles, and that's why integrating products with Q10 into your skin care routine could help to maintain younger-looking skin for longer.

The Q10 Plus Replenishment Study

Beiersdorf researchers were among the first to explore what is coenzyme Q10s benefit for skin care formulas, and have been carrying out scientific studies ever since. For the latest product within the series, the NIVEA Q10 Plus Anti-Wrinkle Replenishing Serum Pearls a replenishment study was conducted which focused on whether the NIVEA Q10 Plus Anti-Wrinkle Replenishing Serum Pearls could also replenish levels of Q10 within the skin.

The study involved 82 testers applying the product twice daily and it took 24 research expert seven months of extensive studying, measuring and analysing data. So what is Q10's results? The results were clear - applying the NIVEA Q10 Plus Anti-Wrinkle Replenishing Serum Pearls twice a day for two weeks significantly increased the amount of CoQ10 in the skin.

What is Q10 Plus' unique qualities that make it a pioneering skin care ingredient?

Intensive research by Beiersdorf has demonstrated how replenishing levels of the coenzyme Q10 can support the skin's natural functions and protect it from damage, which would otherwise cause visible ageing.

The evidence is clear – Q10 Plus does wonders for the skin


Not only did replenishment studies prove that applying Q10 Plus regularly can replenish your natural CoQ10 levels, it also increases the metabolised form of Q10. This indicates that the Q10 is actually absorbed and used by the skin for energy production.

Integrate Q10 Plus into your face care routine

Simple tips for ensuring your skin is treated to the benefits of coenzyme Q10.

A serum with a difference: NIVEA Q10 Plus Anti-Wrinkle Replenishing Pearls

The innovative formula in NIVEA Q10 Plus Anti-Wrinkle Replenishing Pearls combining Q10 Plus with a moisturising gel makes it a highly effective anti-wrinkle product. So what are Q10's results? Not only does it visibly reduce the appearance of existing fine lines and wrinkles, it also delays the on-set of new ones, helping you to retain a youthful looking complexion for longer. The formula with hyaluronic acid and creatine gives a softer feel to the skin's surface and helps it to absorb as much moisture as possible for a smooth and refined texture.

What is Coenzyme Q10's New Era in Anti-Wrinkle Face Care?

The NIVEA Q10 Plus Anti-Wrinkle Replenishing Serum Pearls contains the highest dosage of coenzyme Q10 in the NIVEA product range. The unique formula with hyaluronic acid and creatine doesn't just soften the skin's surface, it also gives your face a fresher, younger look.

How to apply NIVEA Q10 Plus Anti-Wrinkle Replenishing Pearls

  • Ensure your skin is clear and dry before the application.
  • Always apply your serum before your moisturiser to ensure its formula can penetrate deeply and work its magic.
  • Gently work the serum into your skin using the tips of your fingers to massage it all over your face.
  • Combine with a Q10 Plus moisturiser like NIVEA Q10 Plus Anti-Wrinkle Day Care to intensify the anti-wrinkle benefits.