Privacy Policy

Privacy Policy

Protection of your Data is important to us!

For NIVEA not only the care and protection of your skin is important. We also attach great importance to the protection of your personal data. That's why we respect your privacy and want you to be able to trust us as much when it comes to data protection as when it comes to skin care. We always inform you transparently about what we need your data for and if and for how long we store it. This allows you to decide for yourself for which purposes we may use your data. To ensure the best possible security, the information is always transmitted to us in encrypted form. If you no longer wish us to use your data, please let us know informally, for example by email. 

Content of this Privacy Policy

1. General Information 
1.1. Processing of Personal Data 
1.2. Controller 
1.3. Rights of the Data Subject 
1.4. Disclosure to Authority  

2. Collection and Processing of Personal Data when visiting our Website 
2.1 Cookies 
2.2 Web Analytics 
2.3 Social Plug-ins 
2.4 Social Login 
2.5 YouTube-Videos 
2.6 Online Advertising 
2.7 Google Tag Manager

3. Further services offered (on- and offline)
3.1 Contacting
3.2 Newsletter
3.3 Campaigns (e.g. Sweepstakes, Surveys, Product Tests)
3.4 Login Profile
3.5 Loyalty Program / NIVEA FOR ME
3.6 Postal Mailings
3.7 Ratings and Reviews
3.8 Live Chat
3.9 Web Shop

4. Objection or Withdrawal of your consent to the Processing of Personal Data

General Information

General Information

The purpose of this privacy policy is to provide you with information concerning the processing of personal data when using our website and related services. 

1.1. Processing of Personal Data

Personal data within the meaning of Art. 4 of the EU General Data Protection Regulation (GDPR) are all information relating to an identified or identifiable natural person, e.g. name, address, email address, etc.

1.2. Controller

Responsible for the processing of personal data within the meaning of Art. 4 (7) GDPR is: Beiersdorf UK, Trinity Business Park, Birmingham, B37 7ES, Tel: +44 (0)121 329 8800 [Dataprotection[at]Beiersdorf.com] (see our imprint).

Contact details of the data protection officer: Dataprotection[at]Beiersdorf.com or via the postal address of the controller for the attention of the “data protection officer”.

1.3. Rights of the Data Subject

As data subject affected by the data processing activity, you have the following rights with regard to your personal data according to Art. 15 et seqq. GDPR:

  • Right of access;
  • Right to rectification and to erasure;
  • Right to restriction of processing;
  • Right to data portability; and 
  • Right to object. 

Furthermore, you have the right to lodge a complaint with a supervisory authority concerning the processing of your personal data.

1.4. Disclosure to Authority

In the event of a legal obligation, we reserve the right to disclose information about you if we are required to surrender it to competent authorities or law enforcement bodies.

Collection & Processing

Collection & Processing of Personal Data when visiting our Website

When visiting and using our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data (such as log data) that your browser transmits to our server, which are technically necessary for us to display our website to you and to guarantee stability and security.

We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contractors (e.g. hosting, content management system) in accordance with the purposes required (for displaying the website and setting up its content).

Legal basis: Art. 6 (1) b GDPR. 

2.1 Cookies

In addition to the aforementioned data, cookies or other technologies like pixels (hereinafter referred to as “Cookies”) are used on your computer when visiting and using our website. Cookies are small text files that are stored by your browser on your device to save certain information or image files, such as pixels. The next time you visit our website on the same device, the information saved in the cookies will subsequently be transmitted either to our website (“First Party Cookie”) or to another website to which the cookie belongs (“Third Party Cookie”). 

Through the information saved and returned, the respective website recognizes that you have already accessed and visited it with the browser you use on that device. We use this information to be able to design and display the website in an optimum way in line with your preferences. In that respect, only the cookie itself is identified on your device. Beyond this extent, your personal data will only be saved upon your express consent or if it is strictly necessary to be able to use the service offered to and accessed by you accordingly.

This website uses the following types of cookies, the scope and functionality of which are explained below:

  • Strictly necessary cookies (Type A)
  • Functionality, Performance and Marketing Cookies (Type B)
  • Consent based Cookies (Type C)

You can find more information on the cookie types set and used in the description of the tools implemented on our websites in this privacy policy. 

2.1.1 Strictly necessary cookies (Type A)

Strictly necessary cookies guarantee functions without which you cannot use our web pages as intended. These cookies are used exclusively by us and are therefore first party cookies. This means that all information stored in the cookies will be returned to our website. 

Strictly necessary cookies serve, for example, to ensure that you as a registered user always remain logged in when accessing various subpages of our website and thus do not have to re-enter your login data every time you access a new page. 

The use of strictly necessary cookies on our website is possible without your consent. For this reason, strictly necessary cookies cannot be activated or deactivated individually. However, you can deactivate cookies in your browser at any time (see below).

Legal basis: Art. 6 (1) b GDPR.

2.1.2 Functionality, Performance and Marketing Cookies (Type B)

Functionality cookies enable our website to store information already provided (such as registered name or language selection) and to offer you improved and more personalized functions based on this information. These cookies collect and store only anonymous information so that they cannot track your movements on other websites.

Performance cookies collect information about how our websites are used in order to improve their attractiveness, content and functionality. These cookies help us, for example, to determine whether and which subpages of our website are visited and in which content users are particularly interested. In particular, we record the number of visits to a page, the number of subpages accessed, the time spent on our website, the order of the pages visited, which search terms led you to us, the country, region and, if applicable, the city from which access is made, and the proportion of mobile devices accessing our websites. We also capture movement, clicks and scrolling with the computer mouse to understand which areas of our website are of particular interest to users. As a result, we can tailor the content of our website more specifically to the needs of our users and optimize our offering. The IP address of your computer transmitted for technical reasons is automatically made anonymous and does not allow us to draw any conclusions about the individual user.

You can adjust at any time the cookie settings here (activate or deactivate).

2.1.3 Consent based Cookies (Type C)

Cookies, which are neither strictly necessary (Type A) nor functionality or performance cookies (Type B) will be used only upon your express consent, e.g. marketing cookies.

We also reserve the right to use information that we have obtained by means of cookies from an anonymous analysis of the usage behaviour of visitors to our website in order to display specific advertising for certain of our products on our own websites. We believe that you as a user benefit from this because we display advertising or content that we think suits your interests based on your surfing behaviour, so that you will see less randomly scattered advertising or certain content that might be of less interest to you. 

Marketing cookies come from external advertising companies (third party cookies) and are used to collect information about the websites visited by the user in order to create target group-oriented advertising for the user.

Opt-out for cookies used for online advertising 

You can also manage many companies’ cookies used for online advertising via the consumer choice tools created under self-regulation programs in many countries, such as the US-based https://www.aboutads.info/choices/ or the EU-based http://www.youronlinechoices.com/uk/your-ad-choices

You can withdraw your consent to the use of consent based cookies (Type C) individually at any time with effect for the future by adjusting your cookie settings accordingly. 

Legal basis: Art. 6 (1) a GDPR.

2.1.4 Administration and deletion of all cookies

You can set your web browser in such a way that cookies are generally prevented from being saved to your device and/or that you are asked each time whether you are in agreement with cookies being enabled. You can also at any time delete cookies that have been enabled again. You can find out how all this works in detail from your browser’s help function. 

Please note that generally deactivating cookies may lead to functional restrictions of our website.

2.2 Web Analytics

2.2.1 Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses a specific form of cookie, which is stored on your computer and enables an analysis of your use of our website. The information about your use of this website generated by the cookie is generally transmitted to a Google server in the USA and stored there. 

We would like to point out that Google Analytics has been expanded on this website to include the code “gat._anonymizeIp();” to ensure the anonymized recording of IP addresses (so-called IP masking). Due to the IP anonymization on this website, your IP address is shortened by Google within the territory of the EU and the Treaty States of the European Economic Area. Only in exceptional cases the full IP address is transmitted to a Google server in the USA and shortened there. Google has submitted itself to the EU-US Privacy Shield, (https://www.privacyshield.gov/EU-US-Framework). 

Google uses this information on our behalf to analyze your use of this website in order to compile reports on website activities and provide additional services related to website and internet use. Google may also transfer this information to third parties as required by law or if said third parties process this data on behalf of Google. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.

You can prevent the storage of cookies by making the proper setting using your browser software. In addition, you can prevent Google from recording the data related to your use of the website generated by the cookie (including your IP address) and from processing this data by downloading and installing the browser plugin available at https://tools.google.com/dlpage/gaoptout?hl=en

Third party information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Google Analytics Terms of Service: https://www.google.com/analytics/terms/gb.html, General overview on Google Analytics security and privacy principles: https://support.google.com/analytics/answer/6004245?hl=en as well as Google’s privacy policy: https://policies.google.com/privacy?hl=en

This website also uses Google Analytics for a device-independent analysis of visitor flows, which is carried out via a user ID. You can disable cross-device tracking of your usage in your Google Account under “My information”, “Personal information”.

Used Cookies: Type B. For further information, see Cookie Section

Cookie lifetime: up to 12 months (this applies only to cookies which have been set by this website)

Maximum storage period of used data: up to 26 months.

Legal basis: Art. 6 (1) f GDPR.

2.2.2 Matomo (formerly Piwik)

This website uses the web analysis service Matomo (formerly Piwik) to analyse and regularly improve the use of our website. Based on this analysis, we can improve our offer and make it more interesting for you as a user.

This tool uses Cookies (see Section "Cookies" above), which are stored on your device. We store the information collected in this way exclusively on a server in Germany. You can deactivate the analysis by deleting existing Cookies and preventing the storage of new Cookies. If you prevent the storage of Cookies, we point out that you may not be able to use this website in its entirety. The prevention of the storage of Cookies is possible through the settings in your browser.

This website uses Matomo (formerly Piwik) with the extension “AnonymizeIP”. This shortens the processing of IP addresses and prevents direct personal contact. The IP address transmitted by your browser using Matomo (formerly Piwik) is not merged with other data collected by us.

The Matomo program (formerly Piwik) is an open source project. You can obtain information on data protection from the third-party provider at http://piwik.org/privacy/policy. 

Used Cookies: Type B. For further information, see Cookie Section

Cookie lifetime: up to 24 months (this applies only to cookies which have been set by this website)

Maximum storage period of data: up to 360 days.

Legal basis: Art. 6 (1) f GDPR.

2.2.3 A/B Testing

This website also carries out analyses of user behavior via a so-called A/B testing. We can show you our websites with slightly varied content, depending on your profile assignment. This enables us to analyze and regularly improve our services and make them more interesting for you as a user. 

Cookies are stored on your computer for these analyses. The information collected in this way is stored exclusively on a server in the EU. You can prevent the storage of cookies by making the proper setting using your browser software. 

Before the analyses are carried out, the IP addresses are further processed in abbreviated form, so that direct personal contact can be ruled out. The IP address transmitted by your browser is not merged with other data collected by us.

The data is accessible by our analytical service provider based in the EU.

Used Cookies: Type B. For further information, see Cookie Section.

Cookie lifetime: up to 2 years (this applies only for cookies which have been set by this website.).

Maximum storage period of data: up to 25 months

Legal basis: Art. 6 (1) f GDPR.

2.3 Social Plug-ins

Social plug-ins (“plug-ins”) of social networks are used on our websites, in particular the “Share” or “Share with friends” button of Facebook, whose website facebook.com is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland, is responsible for Facebook.com in Europe. The plug-ins are usually marked with a Facebook logo. 

Besides Facebook, we use plug-ins from “Google+” (Provider: Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA), “Twitter” (Provider: Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103) and “Pinterest” (Provider: Pinterest Inc., 808 Brannan Street San Francisco, CA 94103, USA).

For data privacy reasons, we have deliberately decided against utilising direct plug-ins of social networks on our websites. Instead, we use the “Shariff” solution. With the aid of Shariff, we can determine for ourselves when and whether data is transmitted to the operator of the respective social network. For this reason, there is no automatic data transmission to social networks such as Facebook, Google+, Twitter or Pinterest once you access our website. Data will be transmitted to social networks only if you actively click on the respective social network button. In this case, your web browser starts a connection to the respective social network's servers. By clicking on the respective button (e.g. “Pass on”, “Share” or “Share with friends”) you agree that your browser will produce a link to the respective social network's servers and transmit usage data to the respective operator of the social network and vice versa. We have no influence upon the nature and extent of the data that is then gathered by the social networks. 

The social network provider stores the data collected about you as user profiles and uses these for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation takes place in particular (also for not logged in users) for the representation of demand-fair advertisement and in order to inform other users of the social network about your activities on our website. You have a right of objection to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Through the plug-ins we offer you the possibility to interact with social networks and other users, so that we can improve our offer and make it more interesting for you as a user.

The data is transferred regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected with us will be directly assigned to your existing account with the plug-in provider. If you click the activated button and, for example, link the page, the plug-in provider also stores this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, especially before activating the button, as this way you can avoid being assigned to your profile with the plug-in provider. 

For more information on the purpose and scope of data collection and its processing by the plug-in provider, please refer to the data protection declarations of these providers as notified below. They will also provide you with further information about your rights in this regard and setting options to protect your privacy.

a) Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA;
http://www.facebook.com/policy.php.
Further information regarding the data collection: http://www.facebook.com/help/186325668085084
http://www.facebook.com/about/privacy/your-info-on-other#applications as well as http://www.facebook.com/about/privacy/your-info#everyoneinfo
Facebook has submitted itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework

b) Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; 
https://www.google.com/policies/privacy/partners/?hl=de
Google has submitted itself to the EU-US Privacy Shield https://www.privacyshield.gov/EU-US-Framework

c) Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; 
https://twitter.com/privacy
Twitter has submitted itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework

d) Pinterest Inc., 808 Brannan Street San Francisco, CA 94103, USA); http://about.pinterest.com/privacy/

2.4 Social Login

To register and log in to your customer account, you also have the option of authenticating yourself with your existing profile on one of the following social networks, Facebook, Twitter or Google+, and finally registering or logging in. 

For this purpose, you will find on the registration page or login page the corresponding symbols of the respective providers of the social networks supported by our website. Before a connection to the provider is established, you must expressly agree to the process and transmission of data described below:

By clicking on the respective symbol, a new pop-up window (so-called app) opens, in which you must log in with your login data for the social network. After you have successfully logged in, the social network will tell you, which data will be transmitted to us for authentication as part of the registration or login process. If you have agreed to this data transfer, the fields required by us for registration will be filled with the transmitted data. The information we require for registration or login is (i) your name and (ii) your email address. 

Only after your express consent to the use of the transmitted and required data, your data will be stored by us and used for the purposes as stated within this Privacy Policy. There is no link beyond the authentication process between your customer account created with us and your account on the corresponding social network. 

In order to perform the authentication process for registration and login, your IP address is transmitted to the respective social network provider. We have no influence on the purpose and scope of data collection and on the further processing of the data by the respective provider of the social network. For further information, please read the data protection information of the respective provider: 

a) Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA;
http://www.facebook.com/policy.php 
more information on the data collection: http://www.facebook.com/help/186325668085084
http://www.facebook.com/about/privacy/your-info-on-other#applications as well as 
http://www.facebook.com/about/privacy/your-info#everyoneinfo 
Facebook has submitted itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework

b) Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; https://www.google.com/policies/privacy/partners/?hl=de
Google has submitted itself to the EU-US Privacy  Shield, https://www.privacyshield.gov/EU-US-Framework

c) Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; https://twitter.com/privacy
Twitter has submitted itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework

Facebook Connect

If a so-called “Facebook Connect Button” is placed on this website, you can log in to our website with your Facebook user data. In addition, Facebook Connect can automatically include information about your activities on our website in your Facebook profile. In this respect, when you activate the button, you will be given both the opportunity to expressly consent to access your Facebook user data and to publish information and activities in your Facebook profile. The use of further data (e.g. contact via your email address) only takes place with prior express consent. Please note that Facebook receives information about the application or website via Facebook Connect, including what you are doing. To personalize the connection process, Facebook may in some cases receive a limited amount of information prior to authorizing the application or website. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and settings options for the protection of your privacy can be found in the privacy policy of Facebook

Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php more information on the data collection: http://www.facebook.com/help/186325668085084http://www.facebook.com/about/privacy/your-info-on-other#applications as well as http://www.facebook.com/about/privacy/your- info#everyoneinfo Facebook has submitted itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

2.5 YouTube-Videos 

We have integrated YouTube videos into our website, which are stored on http://www.YouTube.com and can be played directly from our website. These are all integrated in the “extended data protection mode ”, i.e. no data about you as a user will be transmitted to YouTube, if you do not click on the videos to start playing them. Only when you play the videos the data referred to in the next paragraph will be transferred to YouTube. We have no influence on this data transfer.

By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data specified in Section 2 of this privacy policy will be transmitted. This is independent of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your information will be directly associated with your account. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. YouTube stores your data as user profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such evaluation takes place in particular (even for unlogged-in users) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. 

For more information on the purpose and scope of data collection and processing by YouTube, please refer to the privacy policy. There you will also find further information about your rights and setting options to protect your privacy. https://www.google.de/intl/de/policies/privacy; Google has submitted itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

2.6 Online Advertising

2.6.1 Google Adwords Conversion

We use the services of Google Adwords to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. We can determine in relation to the data of the advertising campaigns how successful the individual advertising measures are. We are interested in showing you advertisements that are of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs.

The advertising materials are delivered by Google via so-called “Ad Servers”. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the insertion of ads or clicks by users, can be measured. If you access our website via a Google ad, Google Adwords stores a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (mark that the user no longer wishes to be addressed) are usually stored as analysis values.

These cookies enable Google to recognize your Internet browser. If a user visits certain pages of an Adwords customer's website and the cookie stored on their device has not expired, Google and the customer can recognize that the user has clicked on the ad and has been redirected to this page. Each Adwords customer is assigned a different cookie. Cookies cannot therefore be traced via the websites of Adwords customers. We do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. On the basis of these evaluations we can recognize which of the used advertising measures are particularly effective. We do not receive any further data from the use of advertising material; in particular, we cannot identify users on the basis of this information.

Due to the marketing tools used, your browser automatically starts a direct connection to the Google server. We have no influence on the extent and the further use of the data which are raised by the use of this tool by Google and inform you therefore according to our knowledge: By the integration of AdWords conversion Google receives the information that you called the appropriate part of our Internet appearance or clicked an announcement of us. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.

You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly, in particular by suppressing third-party cookies, you will not receive any ads from third-party providers; b) by deactivating cookies for conversion tracking, by setting your browser so that cookies are blocked by the domain www.googleadservices.comhttps://www.google.de/settings/ads, this setting being deleted when you delete your cookies; c) by deactivating the interest-based ads of the providers that are part of the “About Ads” self-regulation campaign via the link http://www.aboutads.info/choices, this setting being deleted when you delete your cookies; d) by permanently deactivating Firefox, Internet Explorer or Google Chrome in your browsers under the link http://www.google.com/settings/ads/plugin, e) by setting your cookie preferences accordingly (click here). Please note that in this case you may not be able to use all functions of this offer in full.

For more information on the purpose and scope of data collection and processing by Google, please refer to the privacy policy. There you will also find further information about your rights and setting options to protect your privacy:

https://www.google.de/intl/de/policies/privacy; Google has submitted itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. Alternatively, you will also find more information on the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org.

Used Cookies: Type B. For further information, see Cookie Section.

Cookie lifetime: up to 1 month (this applies only for cookies which have been set by this website.).

Legal basis: Art. 6 (1) f GDPR.

2.6.2 Google Remarketing

Furthermore, we use the application Google Remarketing to contact you again. With this application after visiting our website, our ads might be displayed when you continue to browse on the Internet. This is done by means of cookies stored in your browser, which are used to record and evaluate your usage behavior by Google when visiting various websites. This is how Google can determine your previous visits to our website. According to Google's own statements, Google does not merge the data collected in the context of remarketing with your personal data, which may be stored by Google. According to Google, in particular pseudonymisation is used for remarketing. 

Used Cookies: Type B. For further information, see Cookie Section.

Cookie lifetime: up to 24 months (this applies only for cookies which have been set by this website.).

Legal basis: Art. 6 (1) f GDPR.

2.6.3 DoubleClick by Google

This website also uses the online marketing tool DoubleClick by Google. DoubleClick uses cookies to display ads relevant to users, improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to track which ads are displayed in which browser and to prevent them from being displayed more than once. In addition, DoubleClick may use cookie IDs to collect conversions related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and buys something there. According to Google, DoubleClick cookies do not contain any personal information.

Your browser automatically establishes a direct connection to the Google server once visiting our website. We have no influence on the extent and the further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating DoubleClick, Google receives the information that you have called the corresponding part of our Internet presence or clicked on an advertisement from us. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.

In addition to that, DoubleClick Floodlight cookies allow us to understand whether you complete certain actions on our website(s) after viewing one of our display/video ads on Google or other platforms through DoubleClick or clicking through one (conversion tracking). DoubleClick uses this cookie to understand the content with which you have interacted on our website(s) in order to be able to send you targeted advertising later.

You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly, in particular by suppressing third-party cookies, you will not receive any ads from third-party providers; b) by deactivating cookies for conversion tracking, by setting your browser so that cookies are blocked by the domain www.googleadservices.comhttps://www.google.de/settings/ads, this setting being deleted when you delete your cookies; c) by deactivating the interest-based ads of the providers that are part of the “About Ads” self-regulation campaign via the link http://www.aboutads.info/choices, this setting being deleted when you delete your cookies; d) by permanently deactivating Firefox, Internet Explorer or Google Chrome in your browsers under the link http://www.google.com/settings/ads/plugin, or e) by setting your cookie preferences accordingly (click here). Please note that in this case you may not be able to use all functions of this offer in full.

In addition, you can prevent Google from collecting the data generated by the cookies and relating to your use of the websites and the processing of this data by Google by downloading and installing the browser plugin available under “Display settings”, “Extension for DoubleClick deactivation” at https://support.google.com/adsense/answer/142293?hl=en.

 Further information on DoubleClick by Google is available at https://www.google.de/doubleclick and http://support.google.com/adsense/answer/2839090, as well as for data protection in general at Google: https://www.google.de/intl/de/policies/privacy; alternatively, you will also find more information on the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google has submitted itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Used Cookies: Type B. For further information, see Cookie Section.

Legal basis: Art. 6 (1) f GDPR.

2.6.4 (Website) Facebook Custom Audiences (“Facebook Pixel”)

 This website also uses the remarketing function “Custom Audiences” of Facebook Inc. (“Facebook”). This allows users of the website to see interest-based advertisements (“Facebook ads”) when visiting the social network Facebook or other websites that also use this tool.

Your browser automatically establishes a direct connection to the Facebook server once you are visiting our website. We have no influence on the extent and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our level of knowledge: By integrating Facebook Custom Audiences, Facebook receives the information that you have called up the corresponding website of our Internet presence, or that you have clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can associate your visit with your account. Even if you are not registered with Facebook or have not logged in, it is possible that the provider may obtain and store your IP address and other identifying information.

The “Facebook Custom Audiences” function can be deactivated in the Cookie Settings and for logged in users at https://www.facebook.com/settings/?tab=ads#_.

Used Cookies: Type B. For further information, see Cookie Section.

Legal basis: Art. 6 (1) f GDPR.

2.7 Google Tag Manager

This website uses the Google Tag Manager. This service allows website tags to be managed through an interface. The Google Tool Manager only implements tags. This means that no cookies are used and no personal data is collected. The Google Tool Manager triggers other tags, which in turn collect data if necessary. However, the Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, it remains valid for all tracking tags if they are implemented with the Google Tag Manager.

Further Services

Further Services Offered (on- and offline)

In addition to the purely informational use of our website, we offer various other services, for which we store and process your personal data. 

If we use external contracted service providers for individual functions of our offer or would like to use your data for advertising purposes, we will inform you in detail about the respective processes below. 

External service providers have been carefully selected and commissioned by us, are bound by our instructions and are regularly checked.

If our service providers are based in a country outside the European Economic Area (EEA), we will inform you of the consequences of this circumstance in the description of the service below. 

3.1 Contacting

When contacting or communicating with us, e.g. by email or via contact form on our website, the data you provide (your email address, if applicable your name and your telephone number, or personal data submitted during the conversation) will be stored and processed by us in order to answer your questions, requests or for the purpose of business-related correspondence. We delete the data arising in this context once storage is no longer necessary, unless statutory retention obligations exist, or periods of limitation must be observed. 

In case of consumer inquiries through our internal consumer management tool the personal data will be usually deleted after one year.

We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. hosting, call center service providers) in accordance with the purposes required (e.g. for establishing contacts, business related correspondence and customer care).

Legal basis: Art. 6 (1) b GDPR.

3.2 Newsletter

The newsletter contains news, offers and further information on the selected Beiersdorf brands. By subscribing to the newsletter you will receive personalised information about the products, services or suggestions for participation in promotions, such as competitions or product tests by e-mail or advertising on your own or third-party channels (e.g. via social media).

With your registration for the newsletter you will receive a newsletter tailored to your needs ("personalized"). We evaluate your purchase and click behavior on our websites, any surveys or questionnaires that you complete, any responses to individual emails, or within the newsletter itself in order to compile the information relevant to you. This data is used to build a profile of you, so that we can give you the best possible experience and most personalised communications.

The newsletter is usually sent once a month ("regularly"). In individual cases (e.g., for special actions), weekly emailing may also occur.

We also use remarketing measures to show you relevant online advertising in other internet platforms and locations. Further information, especially about the respective recipients, can be found in the relevant Section for Online Advertising.

The data will be forwarded to our customer management platform, which service providers may also have access to support and implement the newsletter.

These collected data are automatically deleted after 18 months if they no longer respond to the newsletter, e.g. open (inactivity). If you no longer wish to receive the newsletter, you can unsubscribe at any time. Click on the link contained in each newsletter, you will then be guided through the unsubscribe process, or send us your withdrawal by email.

Legal basis: Art. 6 (1) a GDPR.

3.3 Campaigns (e.g. Sweepstakes, Surveys, Product Tests)

When you participate in sweepstakes, surveys or similar campaigns, we use the personal information you provide to conduct the campaign. Further information on the purposes can be found in the respective terms and conditions of the campaign. 

We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. hosting, shipping, processing service providers) in accordance with the purposes required (to carry out the campaign). 

Your data will be deleted after the final processing of the campaign (see terms and conditions of participation), unless otherwise specifically stated in the corresponding terms and conditions. For example, if we are going to use this information to personalise communications for you. We may also keep any data needed to abide by any statutory retention obligations or statutes of limitations. 

The provision of your personal data is necessary for the performance of a contract. You are not obliged to provide your personal data. If your data is not provided, you cannot participate in the campaign.
Further information can be found in the respective terms and conditions of the campaign.

Legal basis: Art. 6 (1) b GDPR.

3.4 Login Profile / myNIVEA Account

By registering a profile, we provide you the opportunity to write reviews, to create a favourite list, get the newsletter and get other personalised offers and campaign material. From this we will provide you personalised content based on your behaviour. We use this data to contact you individually, considering clicks, redemptions, activities, or other actions to suggest future interest in content, campaigns such as sweepstakes or product tests. We will contact you via such communication channels that you provide to us in connection with your consent to contact us, for example by email, if you provide your e-mail address. Finally, we also use your data to analyze and improve the effectiveness of our websites. By completing a profile, you consent to your data being stored and used for market research and advertising purposes. We can then send you individualized advertising about our products or services.

We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. hosting, consumer database, marketing agency, review supplier) in accordance with the required purposes (to carry out the advertising etc.).

Your data will be deleted as soon as you have logged off from the program, unless this conflicts with legal storage obligations or statutes of limitations. In order to delete your data, please log in to your customer account and complete the unsubscribe process, or send us your withdrawal to the data processing by email. We delete your personal data automatically after 18 months inactivity.

Legal basis: Art. 6 (1) a GDPR.

3.5 Loyalty Program / NIVEA FOR ME

If participate in our loyalty program (online or offline), your personal data will be processed as follows:

By participating, you may receive your personal customer magazine, product samples and special offers via individualized email, post or online advertising on your own or third-party channels (e.g. social media). We evaluate your purchase and click behavior on our websites or within the newsletter (if subscribed to) in order to compile the information relevant to you. In addition, we use this data to contact you individually, taking into account already started or completed purchase transactions, or to suggest participation in campaigns such as sweepstakes or product tests. We will contact you via such communication channels that you provide to us in connection with your consent to contact us, for example by email, if you provide your e-mail address. Finally, we also use your data to analyze and improve the effectiveness of our websites. Your data will be stored and used for market research and advertising purposes. We can then send you individualized advertising about our products or services. 

We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. hosting, shipping, processing service providers) in accordance with the required purposes (to carry out the sending of the magazine, product samples, advertising etc.). 

Your data will be deleted as soon as you have logged off from the program, unless this conflicts with legal storage obligations or statutes of limitations. In order to delete your data, please log in to your customer account and complete the unsubscribe process, or send us your withdrawal to the data processing by email. We delete your personal data automatically after 18 months inactivity.

Legal basis: Art. 6 (1) a GDPR

3.6 Postal Mailings

As a selected customer and consumer, you may also receive individual product information, offers and product samples from us by post (letter). 

This is a special form of direct marketing, which is also our legitimate interest and intensifies customer and consumer loyalty by providing the customer/consumer with exclusive information.
We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contractors (e.g. customer/consumer management service providers, marketing agency, postal service provider) in accordance with the required purposes (postal mailings).

Your data will be deleted as soon as you have unsubscribed, unless this conflicts with legal storage obligations or statutes of limitations. You can unsubscribe or object to further postal mailings as stated within the letter or in the section objection below. We further delete your personal data automatically after 24 months inactivity (e.g. when you do not use the sent coupons).

Legal basis: Art. 6 (1) f GDPR

3.7 Ratings and Reviews

Registered users have the possibility to submit ratings and reviews of products, processes or other evaluations within the scope of the website's offers in accordance with the terms of use. It is our legitimate interest that users can give their free opinion about products.

Your rating will be published with your username. We recommend that you use a pseudonym instead of your clear name. The ratings are not reviewed before publication. We reserve the right to delete comments if they are objected to as unlawful by third parties.

We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contractors (e.g. hosting service providers, customer management service providers) in accordance with the required purposes (for publication on the website).

The comments are deleted accordingly to the login account.

Legal basis is Art. 6 (1) f GDPR

 3.8 Live Chat

This website uses Userlike's live chat software. Userlike uses cookies to keep the chat content available while surfing the website and to connect you to the same operator if possible when chatting again. The data collected is not used to personally identify the visitor to this website and is not merged with personal data about the bearer of the pseudonym, unless personal data is provided voluntarily during the use of the live chat.

We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. call centers) in accordance with the required purposes (for personal consultation). 

Your data will be deleted as soon as you have logged out of the live chat, unless this is contrary to legal retention obligations or statute of limitations.

The provision of your personal data is not required for the conclusion of a contract. You are not obliged to provide personal data. If your personal data is not provided, we can still offer you the live chat services.

Used Cookies: Type A. For further information, see Cookie Section.

Cookie lifetime: up to 2 years.

Maximum storage period of data: up to 14 months.

Legal basis: Art. 6 (1) b GDPR. 

3.9 Webshop

If you would like to order products in our web shop, it is required for the conclusion of the contract that you enter your personal data, which we need for the completion and execution of your order. Required information for the execution of the order is marked separately, any other information you provide is voluntary. We process the data provided by you only to process and execute your order. 

For this purpose we might transmit on the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contractors (e.g. payment providers, fulfilment providers, customer management service providers, content management provider) in accordance with the required purposes (processing and execution of the order). To prevent unauthorized access to your personal data, especially financial data, the order process is encrypted using TLS technology.

In addition, you can voluntarily create a customer account through which we can store your data for future purchases. When you create such an account on the website, the data you have provided will be stored revocably. All other data, including your user account, can always be deleted in the customer area.

We may also process the information you provide to inform you of other interesting products in our portfolio or to send you emails containing technical information.

We are obliged by commercial and applicable tax laws to store your address, payment and order data for a period of up to ten years. 

Used Cookies: Type A. For further information, see Cookie Section.

Cookie lifetime: up to 2 years.

Maximum storage period of data: up to 14 months.

Legal basis: Art. 6 (1) b GDPR.

Objection OR Withdrawal of Your Consent

If you have given your consent (Art. 6 (1) a GDPR) to the processing of your data, you can withdraw your consent at any time. Such a withdrawal influences the permissibility of processing your personal data after you have given it to us. 

If we base the processing of your personal data on the weighing of interests (Art. 6 (1) f GDPR), you may object to the processing. This is the case if processing is not necessary in particular to fulfil a contract with you, which is described by us in the following description of the functions. When exercising such objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and either stop or adjust data processing or point out to you our compelling reasons worthy of protection, on the basis of which we will continue processing. 

Of course, you can object to the processing of your personal data for purposes of advertising and data analysis at any time. You can inform us about your objection under the above-mentioned contact details for the controller.