Although nowadays reality television shows like “Britain’s Got Talent”, “The X Factor” or “Britain's Next Top Model” are commonplace, this kind of talent competition was something completely unknown to the people of 1925. So when NIVEA placed an advertisement in a Berlin newspaper and announced a nationwide search for three NIVEA Girls, it caused quite a stir with the public. Even more so because NIVEA was not looking for glamorous models but the girl next door: “We are not looking for ravishing beauties, glamour girls dressed for a ball or fashionably groomed ladies but marvellous young girls who look healthy and natural and fresh.” A young mother from Flensburg in northern Germany, Mrs Fröhlich, saw the advertisement and thought that her three daughters Margot, Elfriede and Hertha fitted the description perfectly.
When their father found out about the plan, he made it clear that he did not want to see his daughters as “poster girls” – and so their mother went ahead and entered them without telling him. The girls were lucky that she did so, because in the end the Fröhlich sisters beat more than 1,000 other girls who had also participated in the competition. It even turned out that the family hadn't yet heard of NIVEA because they had only recently moved to Germany from Samoa, where NIVEA products were not available. The proud Mr Fröhlich soon warmed to the idea that his daughters should become the NIVEA Girls, and so they became the stars of the new NIVEA advertisements. And just like the NIVEA Boys before them, it was not long before the Fröhlich sisters were also greeted with a cheerful “Hello NIVEA!” wherever they went.