Use of Cookies on NIVEA.ie

The purpose of this cookie policy is to inform you on the use of cookies or similar storage technologies (hereinafter referred to as “cookies”) on our website NIVEA.ie. 

 

1. What are cookies?

Cookies are small units of data that are stored by your browser on your terminal to save certain information. When you next access our website with the same terminal, the information stored in the cookies will subsequently be returned either to our website (“First Party Cookie”) or to another website to which the cookie belongs (“Third Party Cookie”).
Through the information saved and returned, the respective website recognises that you have already accessed and visited it with the browser you use on that terminal. We use this information to be able to design and display the website in an optimum way in line with your preferences. In that respect, only the cookie itself is identified on your terminal. Beyond this extent, your personal data will only be saved upon receipt of your express consent or if it is absolutely necessary to be able to use the serviced offered to and accessed by you accordingly.

2. Consent to the use of cookies

Cookies that are not strictly necessary to provide you with the services on our website (you can find more information on strictly necessary cookies under No. 3.a.) will only be used after obtaining your consent. By continuing to access and browse our website you agree to the use of cookies on our website.

You can adjust your cookie settings individually at any time, by either deactivating or activating individual cookie categories. You can find more information on how you can deactivate cookies in general in your browser (i.e. including the absolutely necessary cookies) under No. 4. 

If you do not wish to receive cookies, please configure your Internet browser to erase all cookies from your computer's hard drive, block all cookies or to receive a warning before a cookie is stored.

3. Types of cookies

Depending on the purpose and function, we subdivide cookies into the following categories:

(i)   strictly necessary cookies;
(ii)  functional cookies; and
(iii) performance cookies.

 

a. Strictly necessary cookies;

Strictly necessary cookies guarantee functions without which you cannot use our web pages as intended. These cookies are exclusively used by us and are therefore “first party cookies”. That means that all the information stored in the cookies is played back to our website.

Strictly necessary cookies serve for example to ensure that you are always logged in as a registered user when accessing various sub-pages of our website and thus do not need to enter your registration data every time you access a new page.

The use of strictly necessary cookies on our website is possible without your consent. For this reason, strictly necessary cookies can also not be activated or deactivated individually. This function is only available to you in the case of cookies requiring your consent, i.e. functional and performance cookies. You do, however, have the option to deactivate cookies in general in your browser at any time (see No. 4).

The following strictly necessary cookies may be used on our website:

 Name  Description/purpose  Lifespan
 ASP.NET_Sessionid  These cookies are automatically generated by our web server, and establish a unique session ID. These cookies ensure that the data specified by users of the website is not lost while the user is accessing or using the website. These cookies expire once the visitor leaves the website.  Session
 PcLogin yyy  This cookie exchanges information between the various internal systems that are required to operate the website.
 Session
 cookie-opolicy-session  This cookie determines whether the cookie banner should be shown to the user.  Session
 Cxp auth xxxx Explicit  This cookie checks whether the user has logged in with a password (login) during the session.  Session
 Cxp_auth_xxx  This cookie checks whether the user has logged in with a password (login) during the session.  Session (or four weeks)
 dwsecuretoken_xxxx  This cookie authenticates the user in the shop.  24 hours
 dwsid  This cookie authenticates the user in the shop.  Session
 Dw_returnURL  This cookie ensures that after logging in, the user is sent back to precisely the page from which he or she logged in.  Session
 Isuserauthenticated  This cookie checks whether the user has authenticated himself or herself in the shop.  Session

b. Functionality cookies

Functionality cookies enable our website to save details already given (such as the registered name or choice of language) and based on that offer you improved and personal functions. These cookies only collect and save anonymised information, so that they cannot track your movements on other websites.

The following functionality cookies are used on our website:


 Name  Description/purpose Lifespan
 DWFirstName  This cookie saves the user’s first name so that he/she can be greeted and addressed on the site in a personal way. 24 hours
 DWGender  This cookie saves the user’s sex, if this information was given in the form of address, in order to load correspondingly adapted content. 24 hours
 DemandwareContactLevel  This cookie identifies the status of the user (contact level: new on the website, returning visitor, registered etc.) in order to determine which content and subpages are shown. 365 days
 DemandwarePointBalance  This cookie saves bonus points obtained (“reward points”) in order to determine which content is shown. 24 hours
 DemandwareSegment  Based on user segments, this cookie presents the user with adjusted and personalised content. 24 hours
 DemandwareTargetGroup  Based on target groups, this cookie presents the user with adjusted and personalised content. 24 hours
 DemandwareTriggerBrand  Based on brands viewed, this cookie presents the user with adjusted and personalised content. 24 hours
 DemandwareTriggerPrice  This cookie allocates a trigger category price (“price”) to the user in order to determine which content is shown. 24 hours
 DemandwareTriggerQuality  This cookie allocates a category quality (“quality”) to the user in order to determine which content is shown. 24 hours
 DemandwareTriggerService  This cookie allocates a trigger category service (“service”) to the user in order to determine which content is shown. 24 hours
 DWAge  This cookie saves the age specified by the user in order to determine which content is shown. 24 hours
 RecentlyViewedCookie  This cookie saves products already viewed by the user in order to display them to him or her again at various points (“already viewed by you”).  31 days
 CookieCategory  This cookie saves the category last viewed by the user on each page in order to display recommendations of products and content to the user.  1 year
 CookieSubCategory  This cookie saves the sub-category last viewed by the user on each page in order to display recommendations of products and content to the user.  1 year

c. Performance cookies

Performance cookies collect information on how our web pages are used in order to improve their attractiveness, content and functionality. Such cookies help us for example to determine whether any sub-pages of our website are visited, and which ones, and what type of content is of particular interest to users. In particular, we especially record the number of times a page is accessed, the number of subpages that are accessed, the time spent on our website, the sequence of the pages visited, what keywords brought you to us, the country, the region and where applicable the town or city from which the pages were accessed, as well as the proportion of mobile terminals that access our web pages. We also record movements, “clicks” and scrolling with the computer mouse, in order to understand which areas of our website are of particular interest to users. As a result, we can adjust the content of our website to the requirements of our users in a targeted manner and optimise what we have on offer. The IP address of your computer, transmitted on technical grounds, is automatically anonymised and does not enable us to draw any conclusions about the individual user.

We reserve the right to also use information that we have obtained using cookies from an anonymised analysis of the usage behaviour of visitors to our web pages to show you specific advertising for certain of our products on our own websites. We believe that you as the user will benefit from this, because we show advertising or content which, based on your user behaviour, we have reason to assume matches your interests, and you are therefore shown less randomly scattered advertising or certain content that could interest you less.


Performance cookies are used on our websites. The following is an overview of exemplary performance cookies used by us:

Name

Description/purpose

Lifespan

SC_ANALYTICS_GLOBAL_COOKIE

This cookie recognises whether a visitor has previously visited the website. This allows us to find out what the proportion of new users on our website is.

10 Years

SC_ANALYTICS_SESSION_COOKIE

This cookie records which sub-ages the visitor to the website has visited in one session. This information is used to improve the website.

Session

 _ga

This cookie gathers information on how users use this website, for analytical purposes.

2 Years

 _gat

This cookie limits collection of data if too many user requests are received on one page. Some user requests are blocked off and the results projected.

10 Minutes

_gas

This cookie supports tracking during a session (used as a “helper”).

Session

 _gau

This cookie supports tracking of the user over a longer period of time (used as a “helper”).

2 Years

 _gat_UA-*

This cookie limits collection of data if too many user requests are received on one page. This ensures that the speed of the website is maintained, even under a heavy load.

10 Minutes

_dc_gtm_UA-*

This cookie serves the purpose of uploading scripts and codes to the website.

10 Minutes

optimizelyBuckets

This cookie saves the variant of a website which was displayed to a user within the scope of an A/B test, in order to ensure that the user is offered a consistent advertising experience.

10 Years

optimizelyEndUserid

This cookie identifies an individual user via a time stamp and a randomly generated number.

10 Years

OptimizelySegments

This cookie saves the audience and dimensions of the user (e.g. browser, campaign, device etc.).

10 Years

optimizelyPendingLogEvent

This cookie serves as a temporary cache until the server request to Optimizely can be sent.

15 Seconds

optimizelyRedirect

This cookie stores the original URL from which the user came, in order to prevent redirect loops.

5 Seconds

dwac_XXXX

This cookie is used for analytical purposes.

 Session

_m3Kxxxxxx

This cookie saves the clicking behaviour of the user on the website, in order to optimise the website – e.g. to recognise areas that are especially important to the user and are accordingly clicked on a lot.

 2 years

Dwanonymous_xxxx

This cookie contains a clear tracking ID in order to identify a customer who is not logged in and who logs in again. It is used in order to display personal settings in the shop to the customer.

6 Months

 

d. Marketing cookies

Marketing cookies come from external advertising companies (third party cookies) and will be used to gather information about the sites visited by you to create targeted advertising for you.

We use YouTube re-marketing pixels on our website. To achieve this, so-called “AdWords pixels” are integrated on our website in the form of Javascript code. These pixels generate a checksum (a file of digital data) from your actions on the website, which is sent to Google’s AdWords network (and includes, for example, your browser information and what pages you have visited).  If you have a Google account and select the relevant options within your account settings, you can choose to receive individualised advertising for Beiersdorf products and offers and/or choose to permit the transmission of YouTube cookies across the Google network, enabling personalized advertising on websites other than YouTube. Data collected from users who do not have a Google account will be discarded by Google without further use. For more information on the purpose and scope of data collection and the further processing and use of the data by Google, as well as your privacy settings, please refer to the Google privacy policy at https://privacy.google.com/your-data.html.

You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads

Google also recommends installing the Google Analytics Opt-out Browser Add-on - https://tools.google.com/dlpage/gaoptout - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/

Marketing cookies are used on our websites. Below you will find an overview of example marketing cookies which are used by us:

Name

Description / purpose

running time

2017-01-01_NIVEA_Retargetingpixel_864610216

This cookie uses an anonymous ID to determine whether a visitor has already visited the website.This means that these users can be targeted again with an advertisement.

180 Days


You can object to the use of marketing cookies at any time by changing your cookie settings.


4. Managing and deleting all cookies

You can furthermore set your web browser in such a way that cookies are generally prevented from being saved to your device and/or that you are asked each time whether you are in agreement with cookies being enabled. You can also at any time delete cookies that have been enabled again. You can find out how all this works in detail from your browser’s help function. You will find explanations for web browsers including Firefox, Microsoft Internet Explorer and Google Chrome at http://www.allaboutcookies.org/manage-cookies/stop-cookies-installed.html and http://www.allaboutcookies.org/manage-cookies/clear-cookies-installed.html.

Please note that generally deactivating cookies may lead to functional restrictions of our web site.

Status: October 2015.