DIFFERENT SKIN TYPES. DIFFERENT NEEDS.
Over 100 years ago, we invented modern skin care with NIVEA Creme. Today, millions of people all over the world, all with different types of skin, rely on the NIVEA brand. That is why our researchers work extensively with different skin types and the different care requirements brought about by culture, gender and age. Thanks to this approach, we have developed numerous innovative skin care products over the past few decades – from deodorants to sunscreen products. We work with over 50 institutions around the world to ensure that our products are suitable for your skin. At our headquarters in Hamburg we have even set up our own laboratory for Asia and Latin America, where we conduct research specifically aimed at skin types and climate conditions found in these regions. We do this so that one day everybody in the world can place their trust in NIVEA products.
100 years of memories in one tin
The first NIVEA Creme tin 1911
NIVEA Creme tin 1922
The first blue NIVEA Creme tin hits the shelves in 1925
NIVEA Creme tin 1928
From 1935, the NIVEA tin is given new typography, with “sharp corners”
NIVEA Creme tin 1949
The “Creme” lettering appears on the NIVEA tin for the first time in 1959
NIVEA Creme tin 1970
NIVEA Creme tin 1988 with the addition of “no preservatives"
NIVEA Creme tin 1993
NIVEA Creme tin 2007 with slightly adjusted colour and embossed logo
It all started with “nix”
NIVEA GAINS WORLDWIDE POPULARITY
Skin care gets a name
Dr. Oscar Troplowitz
Patent certificate for Eucerin
Prof. Paul Gerson Unna
Paul C. Beiersdorf
Research laboratory staff in 1914
The first boy band?
The NIVEA Girls
From Hamburg to the world
Vintage advertisements up to 1949: The early days of the Creme
NIVEA BECOMES THE PIONEER OF SUN PROTECTION
The NIVEA ball – fun in the sun
Women demonstrate self-confidence
Summer, Sun, Sun Care
Classic Ads: 1950-1984
NIVEA REVOLUTIONISES SKIN CARE
NIVEA ensures equality in the bathroom – men discover care products
Another world first from NIVEA: the first cream containing Q10
This is followed by another innovation highlight in 2014 when the In-Shower Body Lotion is introduced to the market. Adapted to the daily routine of modern women and men, it saves a great deal of time because it can be applied quickly and easily in the shower. And now every day is a Body Lotion day!