From Hamburg to the world
As early as 1914, NIVEA Creme is available on every continent. It is no longer produced only in Hamburg but also in Buenos Aires, Copenhagen, Mexico, Moscow, New York, Paris and Sydney.
NIVEA makes it their mission to develop products that are tailored to the skin care needs of people in different countries long before it becomes the norm. This is a 1970 NIVEA advertising poster for Arabic countries.
Most people in the countries where NIVEA products are sold believe NIVEA to be a local brand, which is probably the best compliment that your fans can give you. This is a 1970 NIVEA advertising poster from Morocco.
The brand’s rapid international expansion is unprecedented and requires some ingenuity, especially when it comes to advertising. In South Africa it has to be launched in three languages simultaneously – English, Zulu and Xhosa. This is a 1969 NIVEA advertising poster from Kenya.